The World’s Most Successful Commercials

This is the latest in our series that explores how you know you deserve a promotion at your ad agency. Sure you brought together the best minds your field. You wrote copy until your fingers bled. You built and tested animatics before going into production. You hired the best make-up artist for the shoot. You collected quantitative and qualitative feedback before final edits and buying your airtime. And did it all pay off? In this series, we explore the evidence.

7. Congratulations.  It’s a Toy!

You might make a TV commercial about a toy, but could you make a toy about your commercial?   If so, you’ve probably nailed it.   If your commercial has spawned a line of clothes, bumper stickers or other merchandise, that’s pretty sweet too.


Next: The #6 Sign You’ve Made a Great Commercial

Guest Author: Jared Waxman’s Google+ Profile