Tutorials / Tips & Tricks

Is your brand benefiting from Esports Advertising?

Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman Sachs.  Esports is lucrative for advertisers because it’s a highly effective way to engage Gen Z and younger millennials, who are harder to reach via […]

Testing Brand Personality for Beauty Brands

Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate, you’ll want to ensure that your brand’s personality comes through. With the proper ad testing methodology, you can optimize your spot for, brand personality, brand attributes, and brand recall!

Put Your Creatives to the Test

Creatives can make or break your ad. If the consumer finds one detail of the ad off-putting, it can negatively impact their likelihood to act. On the other hand, a good creative decision can make an ad even better in the long run. How can you tell if you’ve made the right choices?

Use Reaction Graphs to Optimize Ad Performance

Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey responses only tell you some of the stories. They’re a great way of measuring likeability, believability, and other actionable insights, but what does your sample […]

The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out with market researchers long enough, you probably hear your fair share of survey design horror stories: 1. Assume Assuming questions means you’re […]

Ad Testing Tips and Tricks for Perfecting Your Copy

“Advertising is a business of words.” – David Ogilvy If advertising is a business of words, then finding the right words for your ad campaign’s message is a crucial component for success. By using the right set of words, you can effectively enhance brand recognition and generate user growth. By using the wrong set of […]

How To Create Value Through Advertising

People tend to purchase products/services that they find valuable. As advertisers, while we can’t change what we’re selling, we can alter how consumers perceive them. At Spot Trender, we believe that you can’t improve what you can’t measure. Let’s examine how you can design a test to measure perceived value of a product after watching […]

How Spot Trender helped us improve our Explainer Video

“Be a user of your own product.” Evan Williams, Cofounder @Twitter Have you ever felt so frustrated with long meetings in which everyone gives their opinion on how to improve an ad or marketing materials, but didn’t have enough data to back up their gut feelings? That frustration was why we started Spot Trender. We […]

The Dark Side of Survey Design

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate states. Major news outlets have used this poll in their stories; for instance, The New York Times stated: Nearly 20 percent of Mr. Trump’s voters disagreed […]

How did Frank Underwood’s ad perform against Bush and Rubio’s?

How would the campaign ad from Southern Democrat Frank Underwood (House of Cards) perform against campaigns from Jeb Bush and Marco Rubio? We conducted a scientific poll to benchmark Underwood’s campaign ad aired during the CNN GOP Debate against Jeb Bush and Marco Rubio’s. We decided to share some teaser data on the Netflix “House […]

Secrets To Actionable Insights

“Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad testing – where you have time and budgetary constraints, your hypotheses not only need to be verifiable, they need to be actionable. Actionable hypotheses […]

Learn from the Best Ads in your Industry

“The farther back you can look, the farther forward you are likely to see.” – Winston Churchill Advertising is a highly competitive industry; it’s especially brutal when you need to advertise a product that’s similar to many of your close competitors. Your commercials will need that extra pizzazz to stand out. What if you can […]

How to Wordsmith your Ad to Perfection

“What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare’s Romeo and Juliet. Words have tremendous power. They can make or break your commercials. Professional politicians know the importance of words – they even fight over how to call something: “climate change” vs. “global warming”, […]