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Interviews with Innovators: Dr. David Robinson

As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we had the pleasure to interview with […]

Innovator Interview: Chris Gomez, Toyo Tires

As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we featured our interview with Christopher Gomez, […]

Testing Brand Personality for Beauty Brands

Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate, you’ll want to ensure that your brand’s personality comes through. With the proper ad testing methodology, you can optimize your spot for, brand personality, brand attributes, and brand recall!

Put Your Creatives to the Test

Creatives can make or break your ad. If the consumer finds one detail of the ad off-putting, it can negatively impact their likelihood to act. On the other hand, a good creative decision can make an ad even better in the long run. How can you tell if you’ve made the right choices?

Cultural Sensitivity in International Advertising

When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let it all go to waste if your ad sparks outcry and you have to pull it the air.

Does Your Ad Sell Your Product?

The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part, due to ineffective advertising. A brand could have the greatest product in the world, but if the ads aren’t telling a story, or showcasing the […]

Use Reaction Graphs to Optimize Ad Performance

Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey responses only tell you some of the story. They’re a great way of measuring likeability, believability, and other actionable insights, but what does your sample […]

The Top 3 Reasons Why You Should Test Your Ad Spots

An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before test driving it. There’s a common theme here: trial and error. It is for this reason that ad testing is such an important part […]

The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out with market researchers long enough, you probably hear your fair share of survey design horror stories: 1. Assume Assuming questions means you’re […]

Barbie Gets a Brand Makeover: Did it work?

As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls often get a bad rap for setting unrealistic body image expectations, however, recent advertising by Mattel attempts to tackle these critiques head on. […]