Spot Trender News

Spot Trender has a new look

You may notice that we’re sporting a new look in our website and other places. It’s colorful, bold and different—just like our approach to the too-often dry and boring ad testing world. The new look reflects our energy for connecting the dots that bring meaningful and actionable insight. We’ve made a lot of progress since […]

Hyundai Commercial Beats Acura, Starbucks beats Death Wish

Gender Roles and Favorability in Super Bowl 50 Commercials Analyzed by Spot Trender MOUNTAIN VIEW, Calif. (February 7, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today the results of their third annual Super Bowl Ad Performance Test. Conducted for Super Bowl 50, this year’s test examined themes relating to sexuality […]

Spot Trender Announces Super Bowl 50 Commercial Picks

As part of their third annual Super Bowl Ad Performance Test for Super Bowl 50, Spot Trender announced today that they will analyze and compare the following companies’ Super Bowl commercials: Death Wish Coffee vs. Starbucks Coffee and Hyundai vs. Acura NSX. Spot Trender will examine themes relating to sexuality, gender roles and women in […]

#WomenOfSuperBowl: Examine Portrayal of Women, Gender Norms in the Super Bowl

#WomenOfSuperBowl: Spot Trender’s Second-By-Second Analysis to Examine Portrayal of Women, Gender Norms Results Released Within Three Hours of Airing MOUNTAIN VIEW, Calif. (February 1st, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today their third annual Super Bowl Ad Performance Test. Conducted for Super Bowl 50, this year’s test will examine […]

PRESS RELEASE: Spot Trender to Showcase Consumer Response to Super Bowl XLIX Commercials in Real Time

Spot Trender to Showcase Consumer Response to Super Bowl XLIX Commercials in Real Time Mountain View, CA (January 27, 2015) – For the second year, Spot Trender will be displaying the capabilities of their advertising testing platform during the NFL Super Bowl: American advertising’s biggest stage. Their data will show second-by-second consumer responses to a […]

2014 Super Bowl Commercials – Consumer Reaction Charts

Spot Trender wanted to know how America responded to this year’s Super Bowl ads. We carefully selected a set of ads to conduct in-depth research. Second-by-Second Reaction Graphs While watching each commercial, panelists register their reactions on a moment-by-moment basis using their keyboard. These reactions – either likes or dislikes – are then graphed below. […]

Spot Trender announced Winners for Reel Summit Contest

Video spot The Office Brothers – Episode 2: Organized Chaos by Brother USA was declared the winner at ReelSEO/Liveclicker video conference. Spot Trender was selected by the conference as the official video rating platform to determine the winner.

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