Tutorials

Put Your Creatives to the Test

Creatives can make or break your ad. If the consumer finds one detail of the ad off-putting, it can negatively impact their likelihood to act. On the other hand, a good creative decision can make [...]

The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out [...]

Secrets To Actionable Insights

“Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad [...]

Learn from the Best Ads in your Industry

“The farther back you can look, the farther forward you are likely to see.” – Winston Churchill Advertising is a highly competitive industry; it’s especially brutal when you need to advertise a [...]

How to Wordsmith your Ad to Perfection

“What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare’s Romeo and Juliet. Words have tremendous power. They can make or break your [...]

How to be 10X more persuasive

Has this ever happened to you: You created a new and exciting concept for a TV spot. Your whole creative team thought it’s the best thing in the world, that it was going to sell products and win [...]

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