Tutorials/Tips & Tricks

Put Your Creatives to the Test

Creatives can make or break your ad. If the consumer finds one detail of the ad off-putting, it can negatively impact their likelihood to act. On the other hand, a good creative decision can make [...]

The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out [...]

The Dark Side of Survey Design

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate [...]

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