Insights

The Dark Side of Survey Design

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate [...]

Is Your Brand Trustworthy?

The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel [...]

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