As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, [...]

As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, [...]

Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate, you’ll want to [...]

Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey responses [...]

An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before [...]

As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls [...]

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate [...]

The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel [...]

The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK consumers are [...]

During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is [...]