When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s [...]

Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman [...]

As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, [...]

As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, [...]

When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let [...]

An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before [...]

As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls [...]

The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK consumers are [...]

During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is [...]

Finally we come to the last important validation that you may have made a truly great ad campaign. If your tv commercials or ad campaigns have an evergreen quality you are truly a master. 1. [...]