Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate, you’ll want to [...]

The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part, due to ineffective advertising. A [...]

Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey responses [...]

As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls [...]

“Be a user of your own product.” Evan Williams, Cofounder @Twitter Have you ever felt so frustrated with long meetings in which everyone gives their opinion on how to improve an ad or marketing [...]

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate [...]

Gender Roles and Favorability in Super Bowl 50 Commercials Analyzed by Spot Trender MOUNTAIN VIEW, Calif. (February 7, 2016) – Spot Trender, an industry leader in cloud-based ad-testing [...]

How would the campaign ad from Southern Democrat Frank Underwood (House of Cards) perform against campaigns from Jeb Bush and Marco Rubio? We conducted a scientific poll to benchmark [...]

“What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare’s Romeo and Juliet. Words have tremendous power. They can make or break your [...]

Audience reaction to your spots should work with your objectives, whether you’re looking to build an overall positive feeling for brand or product, or you’re aiming to take your audience on a [...]