Does Your Ad Sell Your Product?

The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part, due to ineffective advertising. A [...]

The Dark Side of Survey Design

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate [...]

How to Wordsmith your Ad to Perfection

“What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare’s Romeo and Juliet. Words have tremendous power. They can make or break your [...]

Design your Spot’s Emotional Ride

Audience reaction to your spots should work with your objectives, whether you’re looking to build an overall positive feeling for brand or product, or you’re aiming to take your audience on a [...]

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