People tend to purchase products/services that they find valuable. As advertisers, while we can’t change what we’re selling, we can alter how consumers perceive them. At Spot Trender, we believe…
“Be a user of your own product.” Evan Williams, Cofounder @Twitter Have you ever felt so frustrated with long meetings in which everyone gives his/her opinion on how to improve…
Have you ever wondered how Southern Democrat Frank Underwood’s campaign ad would perform against Jeb Bush and Marco Rubio’s? Last week, we conducted a scientific poll to benchmark Underwood’s campaign…
During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is filled with…
“The farther back you can look, the farther forward you are likely to see.” – Winston Churchill Advertising is a highly competitive industry; it’s especially brutal when you need to…
“Strike while the iron is hot.” Let’s say you’re making a pivotal spot for your company’s next huge advertising push. Your new creative concept involves a famous actor named her…
Could your spot unintentionally cause a PR nightmare that leads to huge loss in sales and brand equity? We’ve all had this nightmare. You created a concept that everyone…
Spot Trender wanted to know how America responded to this year’s Super Bowl ads. We carefully selected a set of ads to conduct in-depth research. Second-by-Second Reaction Graphs While watching…
Top international scientists used Spot Trender to promote advanced noctilucent cloud research with this trailer: Background Project PoSSUM has partnered with NASA to use imaging and remote sensing techniques from…
Imagine receiving feedback on your investor pitch from anyone, anywhere in the world, 24/7 . Silicon Valley is known for its fast-paced, data driven product development and execution. Through Lean…