ABC’s of Web Video Marketing

Video is a versatile and compelling content medium that not only provides us with a realistic view of what’s going on but also makes it simple to distribute across numerous platforms. It [...]

Do I Need To Conduct Market Surveys?

Entrepreneurs that are producing a product or service frequently devise interesting marketing and distribution tactics to promote and expose their new notion to the market. Their marketing and [...]

Top 5 Practices for Improved Ad Testing

Involving your company in advertising is a bold move to do, mainly because it requires you to invest a lot of time, money, and effort into it. Being a venture needing high stakes, you must make [...]

The Ultimate A/B Video Testing Guide

Brands often want to know which version of an ad will work better as a part of their brand tracking before deciding to put it out to the public. These alternatives may come from a different [...]