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Market Research vs. Marketing Research

Have you ever questioned whether market research and marketing research are the same thing? The distinction between market research and marketing research is often a point of contention to many. [...]

ABC’s of Web Video Marketing

Video is a versatile and compelling content medium that not only provides us with a realistic view of what’s going on but also makes it simple to distribute across numerous platforms. It [...]

Do I Need To Conduct Market Surveys?

Entrepreneurs that are producing a product or service frequently devise interesting marketing and distribution tactics to promote and expose their new notion to the market. Their marketing and [...]