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Advertising research is a type of market research that focuses on determining which advertisements will be most effective with current and new customers. It accomplishes this by conducting [...]

Brand tracking is the process of gathering data from your target audience on a regular basis and analyzing performance over time. While brand tracking companies use to assess a brand’s [...]

You are squandering your money if you are not A/B testing your Facebook ads. Advertising on Facebook is not a one-size-fits-all approach. Crafting Facebook Ads that provide results takes effort [...]

A/B testing, often known as split testing, is the process of executing marketing tests to determine which version resonates better with your target demographic. They are usually tested [...]

Have you ever questioned whether market research and marketing research are the same thing? The distinction between market research and marketing research is often a point of contention to many. [...]

Any collection of tactics used to acquire information and better understand a company’s target market is known as business market research (or marketing research). Businesses utilize this [...]

Consumers today have a great deal of power. They can independently analyze your product or service and make purchasing judgments. Furthermore, rather than speaking with one of your sales [...]

You need an ad that you know will succeed, whether you want to improve sales or create brand awareness. There’s no better way to be sure about an ad than to examine how successfully [...]

Video is a versatile and compelling content medium that not only provides us with a realistic view of what’s going on but also makes it simple to distribute across numerous platforms. It [...]

Entrepreneurs that are producing a product or service frequently devise interesting marketing and distribution tactics to promote and expose their new notion to the market. Their marketing and [...]