Video is a versatile and compelling content medium that not only provides us with a realistic view of what’s going on but also makes it simple to distribute across numerous platforms. It [...]

Entrepreneurs that are producing a product or service frequently devise interesting marketing and distribution tactics to promote and expose their new notion to the market. Their marketing and [...]

Market research automation can be defined as “the use of systems with little human intervention, decreasing or eliminating needless human labor operations, and therefore freeing people to [...]

Traditional marketing is losing effectiveness by the minute, and as a forward-thinking marketer, you know there has to be a better way. Content marketing is a strategic marketing technique that [...]

Launching a marketing video is one of the best strategies that can help improve the position of your website on the Search Engine Result Page (SERP). This brand recognition strategy is proven [...]

Video marketing is one of the bankable strategies nowadays because visuals have always proven to be one the best ways to put forward your ideas. Videos may have a great impact on your potential [...]

When going into digital marketing it is important to do A/B testing as part of the production process for any content because it will help improve the campaign in the future. Testing is one of [...]

Testing ads can be tough and everything about digital ad testing matters. There are a lot of tests that can be done to see which works best, but it will be best to streamline your options to [...]

Involving your company in advertising is a bold move to do, mainly because it requires you to invest a lot of time, money, and effort into it. Being a venture needing high stakes, you must make [...]

Brands often want to know which version of an ad will work better as a part of their brand tracking before deciding to put it out to the public. These alternatives may come from a different [...]