Best Practices

Put Your Creatives to the Test

Creatives can make or break your ad. If the consumer finds one detail of the ad off-putting, it can negatively impact their likelihood to act. On the other hand, a good creative decision can make [...]

Does Your Ad Sell Your Product?

The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part, due to ineffective advertising. A [...]

The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out [...]

The Dark Side of Survey Design

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate [...]

Secrets To Actionable Insights

“Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad [...]

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