Best Practices

When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s [...]

When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let [...]

The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part, due to ineffective advertising. A [...]

Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey responses [...]

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out [...]

“Advertising is a business of words.” David Ogilvy If advertising is a business of words, then finding the right words for your ad campaign’s message is a crucial component for success. By using [...]

People tend to purchase products/services that they find valuable. As advertisers, while we can’t change what we’re selling, we can alter how consumers perceive them. At Spot Trender, [...]

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate [...]

“Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad [...]

The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel [...]