All posts by bianca

Testing Brand Personality for Beauty Brands

Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate,…

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Put Your Creatives to the Test

Creatives can make or break your ad. If the consumer finds one detail of the ad offputting, it can negatively impact their likelihood to act. On the other hand, a…

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Cultural Sensitivity in International Advertising

When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let it…

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Does Your Ad Sell Your Product?

The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part,…

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Use Reaction Graphs to Optimize Ad Performance

Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey…

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The Top 3 Reasons Why You Should Test Your Ad Spots

An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car…

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The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If…

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Barbie Gets a Brand Makeover: Did it work?

As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion.…

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Ad Testing Tips and Tricks for Perfecting Your Copy

“Advertising is a business of words.”- David Ogilvy If advertising is a business of words, then finding the right words for your ad campaign’s message is a crucial component for…

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