All posts in General

Cultural Sensitivity in International Advertising

When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let it…

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Does Your Ad Sell Your Product?

The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part,…

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Use Reaction Graphs to Optimize Ad Performance

Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey…

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The Top 3 Reasons Why You Should Test Your Ad Spots

An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car…

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The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If…

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Barbie Gets a Brand Makeover: Did it work?

As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion.…

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Ad Testing Tips and Tricks for Perfecting Your Copy

“Advertising is a business of words.”- David Ogilvy If advertising is a business of words, then finding the right words for your ad campaign’s message is a crucial component for…

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How To Create Value Through Advertising

People tend to purchase products/services that they find valuable. As advertisers, while we can’t change what we’re selling, we can alter how consumers perceive them. At Spot Trender, we believe…

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How Spot Trender helped us improve our Explainer Video

“Be a user of your own product.” Evan Williams, Cofounder @Twitter Have you ever felt so frustrated with long meetings in which everyone gives his/her opinion on how to improve…

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The Dark Side of Survey Design

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate states.…

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Hyundai Commercial Beats Acura, Starbucks beats Death Wish

Gender Roles and Favorability in Super Bowl 50 Commercials Analyzed by Spot Trender MOUNTAIN VIEW, Calif. (February 7, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced…

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Spot Trender Announces Super Bowl 50 Commercial Picks

As part of their third annual Super Bowl Ad Performance Test for Super Bowl 50, Spot Trender announced today that they will analyze and compare the following companies’ Super Bowl…

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Optimize Persuasion With Reaction Graphs

“Content is king!” – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such…

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How did Frank Underwood’s ad perform against Bush and Rubio’s?

Have you ever wondered how Southern Democrat Frank Underwood’s campaign ad would perform against Jeb Bush and Marco Rubio’s? Last week, we conducted a scientific poll to benchmark Underwood’s campaign…

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Secrets To Actionable Insights.

“Begin with an end in mind” – Stephen Covey, 7 Habits of Highly Effective People. Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad…

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Is Your Brand Trustworthy?

The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel…

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Secrets To Massively Increase Your Viral Views

Facebook videos are experiencing massive growth; users are watching billions of videos a day according to Facebook. Let’s look at videos shared natively on Facebook versus YouTube. For instance, according…

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How Advertisers Adapt to Ad Blockers and Premium Streaming Services

The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK…

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Are You Ready For Facebook Dislike Button?

During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is filled with…

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How To Increase Ad Performance In Key Target Markets.

Traditionally, many advertisers test their ads against norms. “Norms” is the fancy way of saying “average”: the average of all ads tested for a specific industry, tested using the same…

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How To Test Your Digital Creative Quickly, On Budget.

You are creating the latest spot for your company’s new digital ad campaign. You have many questions about the ad – are the actors relatable to audience? Is the music…

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Learn From The Best Ads In Your Industry

“The farther back you can look, the farther forward you are likely to see.” – Winston Churchill Advertising is a highly competitive industry; it’s especially brutal when you need to…

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How To Wordsmith Your Ad To Perfection

“What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare’s Romeo and Juliet. Words have tremendous power. They can make…

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Be 10X More Persuasive with Spot Trender’s Insights

Has this ever happened to you: You created a new and exciting concept for a TV spot. Your whole creative team thought it’s the best thing in the world, that…

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Save your Company Millions by Testing Early.

“Strike while the iron is hot.” Let’s say you’re making a pivotal spot for your company’s next huge advertising push. Your new creative concept involves a famous actor named her…

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How to Prevent PR Nightmares with Effective Ad Testing

    Could your spot unintentionally cause a PR nightmare that leads to huge loss in sales and brand equity? We’ve all had this nightmare. You created a concept that everyone…

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Design your Spot’s Emotional Ride

Audience reaction to your spots should work with your objectives, whether you’re looking to build an overall positive feeling for brand or product, or you’re aiming to take your audience…

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10 Signs You’ve Made Great TV Commercials – #1

Finally we come to the last important validation that you may have made a truly great ad campaign. If your tv commercials or ad campaigns have an evergreen quality you…

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10 Signs You’ve Made Great TV Commercials – #2

The World’s Most Successful Commercials This is the latest in our series that explores how you know you might be an advertising genius. After winning over this top account, you…

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10 Signs You’ve Made Great TV Commercials – #3

The World’s Most Successful Commercials This is the latest post in our series that takes a look at how you know you built the hottest brand out there with your…

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10 Signs You’ve Made Great TV Commercials – #4

The World’s Most Successful Commercials This is the latest post in our series that takes a look at how you know you are on the top of the marketing heap.…

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10 Signs You’ve Made Great TV Commercials – #5

The World’s Most Successful Commercials This is the latest post in our series that takes a look at how you know you are on the top of the marketing heap.…

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10 Signs You’ve Made Great TV Commercials – #6

The World’s Most Successful Commercials This is the latest post in our series that takes a look at how you know you are on the top of the marketing heap.…

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10 Signs You’ve Made Great TV Commercials – #7

The World’s Most Successful Commercials This is the latest in our series that explores how you know you deserve a promotion at your ad agency. Sure you brought together the…

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10 Signs You’ve Made Great TV Commercials – #8

The World’s Most Successful Commercials This is the latest in our series that explores how you know you nailed it with your video advertising. Sure you paid top dollar for…

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10 Signs You’ve Made Great TV Commercials – #9

The World’s Most Successful Commercials This is the latest in our series that explores how you know if you’ve created a truly great advertising campaign. Sure you hired the best…

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10 Signs You’ve Made Great TV Commercials – #10

The World’s Most Successful Commercials How do you know when you’ve produced really high value TV commercials, web videos or marketing campaigns? Creativity matters of course, but there are also…

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