All posts in Case Studies

How To Create Value Through Advertising

People tend to purchase products/services that they find valuable. As advertisers, while we can’t change what we’re selling, we can alter how consumers perceive them. At Spot Trender, we believe…

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How Spot Trender helped us improve our Explainer Video

“Be a user of your own product.” Evan Williams, Cofounder @Twitter Have you ever felt so frustrated with long meetings in which everyone gives his/her opinion on how to improve…

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How did Frank Underwood’s ad perform against Bush and Rubio’s?

Have you ever wondered how Southern Democrat Frank Underwood’s campaign ad would perform against Jeb Bush and Marco Rubio’s? Last week, we conducted a scientific poll to benchmark Underwood’s campaign…

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Are You Ready For Facebook Dislike Button?

During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is filled with…

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Learn From The Best Ads In Your Industry

“The farther back you can look, the farther forward you are likely to see.” – Winston Churchill Advertising is a highly competitive industry; it’s especially brutal when you need to…

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Save your Company Millions by Testing Early.

“Strike while the iron is hot.” Let’s say you’re making a pivotal spot for your company’s next huge advertising push. Your new creative concept involves a famous actor named her…

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How to Prevent PR Nightmares with Effective Ad Testing

    Could your spot unintentionally cause a PR nightmare that leads to huge loss in sales and brand equity? We’ve all had this nightmare. You created a concept that everyone…

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2014 Super Bowl Commercials – Consumer Reaction Charts

Spot Trender wanted to know how America responded to this year’s Super Bowl ads. We carefully selected a set of ads to conduct in-depth research. Second-by-Second Reaction Graphs While watching…

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Top Scientists Optimized Trailers with Spot Trender to Promote Research

Top international scientists used Spot Trender to promote advanced noctilucent cloud research with this trailer: Background Project PoSSUM has partnered with NASA to use imaging and remote sensing techniques from…

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Silicon Valley Entrepreneurs Perfect Investor Pitches with Spot Trender

Imagine receiving feedback on your investor pitch from anyone, anywhere in the world, 24/7 . Silicon Valley is known for its fast-paced, data driven product development and execution. Through Lean…

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